Overall% = Retained ÷ Leads (lead → retain rate) · ≥40% strong 25–40% ok <25% bleeding
| Lead Source | Leads | Funnel | Show Rate | Close Rate | Overall% | Retained |
|---|---|---|---|---|---|---|
| Google Organic | 2,691 |
|
63% | 54% | 34% | 909 |
| Direct Referral | 1,536 |
|
83% | 65% | 54% | 824 |
| LSA | 1,123 |
|
86% | 32% | 28% | 312 |
| Website Chat | 1,116 |
|
73% | 33% | 24% | 270 |
| Google Paid/Ads | 1,086 |
|
89% | 44% | 39% | 424 |
| Google My Business | 1,075 |
|
87% | 32% | 28% | 304 |
| Unknown | 1,003 |
|
73% | 37% | 27% | 272 |
| Self-Scheduled | 955 |
|
88% | 33% | 29% | 277 |
| LRIS | 467 |
|
56% | 21% | 12% | 54 |
| Re-Retaining Client | 404 |
|
86% | 83% | 72% | 291 |
| Migrated Client from Prior Firm | 365 |
|
59% | 99% | 58% | 213 |
| KW Pool | 294 |
|
92% | 22% | 20% | 58 |
| Website | 213 |
|
97% | 38% | 37% | 79 |
| DDR | 164 |
|
57% | 48% | 27% | 45 |
| Norristown Office | 157 |
|
89% | 34% | 31% | 48 |
| Princeton Office | 149 |
|
88% | 40% | 36% | 53 |
| Covington Office | 112 |
|
82% | 45% | 37% | 41 |
| Doylestown | 103 |
|
89% | 44% | 39% | 40 |
| 101 |
|
94% | 20% | 19% | 19 | |
| Superlawyers | 98 |
|
70% | 44% | 31% | 30 |
| Mercer LRS | 84 |
|
90% | 14% | 13% | 11 |
| NJ Family Law Website | 80 |
|
48% | 29% | 14% | 11 |
| MLRS | 75 |
|
59% | 36% | 21% | 16 |
| Findlaw | 73 |
|
70% | 37% | 26% | 19 |
| Legal Match | 72 |
|
46% | 36% | 17% | 12 |
| NJ WEBSITE - TJP | 60 |
|
72% | 33% | 23% | 14 |
| Voorhees Office | 56 |
|
80% | 38% | 30% | 17 |
| Denver Colorado | 55 |
|
93% | 35% | 33% | 18 |
| EDR | 54 |
|
82% | 11% | 9% | 5 |
| KW Pool Paid | 52 |
|
81% | 10% | 8% | 4 |
| LRIS Calls | 51 |
|
2% | 0% | 0% | 0 |
| google maps | 49 |
|
90% | 39% | 35% | 17 |
| family-law-attorney.com | 44 |
|
77% | 44% | 34% | 15 |
| BCBA (Burlington County Bar Association) | 38 |
|
74% | 32% | 24% | 9 |
| William Kirby - 267/856 Numbers | 36 |
|
22% | 100% | 22% | 8 |
| Ads Extensions (mobile) | 35 |
|
89% | 3% | 3% | 1 |
| DDR Web Form | 32 |
|
50% | 0% | 0% | 0 |
| Houston TX location | 28 |
|
89% | 56% | 50% | 14 |
| Justia | 24 |
|
67% | 38% | 25% | 6 |
| Bethesda MD Location | 24 |
|
75% | 50% | 38% | 9 |
| BucksCo LRIS | 23 |
|
87% | 15% | 13% | 3 |
| Google Ad Philadelphia | 23 |
|
74% | 6% | 4% | 1 |
| Ad Extension | 23 |
|
96% | 9% | 9% | 2 |
| Linwood 609 | 22 |
|
91% | 55% | 50% | 11 |
| unknown | 22 |
|
91% | 35% | 32% | 7 |
| TOM PETRELLI - Practitioner Listing | 21 |
|
76% | 44% | 33% | 7 |
| Langhorne Office | 19 |
|
90% | 41% | 37% | 7 |
| PPS PRINCETON, NJ OFFICE | 18 |
|
72% | 23% | 17% | 3 |
| Default Website Default Website | 18 |
|
94% | 53% | 50% | 9 |
| MontCo LRIS | 17 |
|
100% | 29% | 29% | 5 |
| AnswerConnect | 16 |
|
19% | 0% | 0% | 0 |
| AVVO | 14 |
|
71% | 20% | 14% | 2 |
| Lawyers.com | 14 |
|
57% | 38% | 21% | 3 |
| Direct | 14 |
|
86% | 25% | 21% | 3 |
| Norristown | 14 |
|
57% | 38% | 21% | 3 |
| www.petrellilaw.com | 14 |
|
79% | 27% | 21% | 3 |
| Divorce Done Right | 14 |
|
50% | 0% | 0% | 0 |
| William Kirby Web Form | 13 |
|
38% | 100% | 38% | 5 |
| TR PremiumProfile | 12 |
|
58% | 57% | 33% | 4 |
| Web Research | 12 |
|
83% | 40% | 33% | 4 |
| DC Location | 12 |
|
92% | 18% | 17% | 2 |
| LegalMatch | 11 |
|
82% | 0% | 0% | 0 |
| Covington GA Office | 11 |
|
27% | 0% | 0% | 0 |
| profiles.superlawyers.com | 10 |
|
80% | 38% | 30% | 3 |
| chatgpt.com | 10 |
|
100% | 40% | 40% | 4 |